«We are extremely proud of the award given to us, considering that our ecommerce has only been online since last October 2022», say the Trapanese brothers who, accompanied by their respective families, started the TubeORIGINAL project less than two years ago. «We share this prestigious recognition with the communication agency MTN Company, which helped us with its expertise in the sector and is guiding us in the digital transformation process that has swept up the world of food».

«We are perfectly familiar with the online dynamics and in a sector such as food, which is growing rapidly, it seemed natural to us to start a marketing funnel process which, starting from an initial phase of brand awareness, guides users up to the purchase stage and, even more, trust and repurchase», explains Carmine D'Alessio, CEO of the MTN Company.

Accessible at www.tubeoriginal.com, the TubeORIGINAL ecommerce is positioned as a shop dedicated to the sale of creams with which foodies can flavor dishes and enjoy a new culinary experience with family, loved ones or friends. Hence the claim "The new food experience",

which gives cooking lovers the possibility of daring new food pairings never tried before with excellent products that refer to the typical aromas and flavors of the Belpaese not only in the Italian market, but also in Northern Europe.

There are currently three product lines on the market: “Chef Luis Dias Creations”, “Selection Tartufo” and “Selection Chili Pepper”. Each of the lines consists of three jars of 80 grams each, inserted inside a tube, from which the idea of ​​the TubeORIGINAL name derives, which becomes the bearer of experiences, almost like the cockpit of an airplane which houses many lives, memories and interests. The "Chef Luis Dias Creations Line", born in collaboration with the award-winning Portuguese, but German by adoption, chef Luis Dias, consists of " Red onion cream with balsamic vinegar ", " Tapenade made from green Nocellara olives" and “Beetroot cream with rosewater”. The Selection "Tartufo" line consists of: "White truffle butter", "White truffle cream" and "Truffle sauce". The other line, "Selection Chili Pepper", is a trio of jars with Calabrian chilli based creams with a lively flavor, including: " Chili Pepper Cream ", " Chili Compote " and "'Nduja".

The company is young but has big plans for its future. New product lines are already in the works to enrich the existing offer. At the base of each jar there is and will always be attention to the genuineness of the products contained inside, carefully selected.

"The recognition that will be given to us at the Ecommerce Food Conference, in addition to being a source of great professional pride, also and above all represents an incentive to continue with even more vigor and energy to operate online, to enjoy the opportunities it offers", the Trapanese brothers add.

Now in its second edition, the Ecommerce Food Conference is aimed at brands, merchants, producers, retailers, B2C and B2B, and in general at all those operating in the agri-food sector. The initiative will be a moment of growth to take advantage of digital opportunities and a great event for networking and creating new business opportunities. Over 60 speakers, 40 case studies and an online Business Matching platform will be involved, with the participation of the main companies in the food sector.

Organized by Ecommerce School, in collaboration with Mark Up and Gdoweek, the initiative enjoys the main partnership of Nexi and Magnews. Partners also include BigCommerce, ITTweb, FlameNetworks, 7Ads, Erbacipollina, Aryel, Stef, Cellnex, IOHO, Buy&Benefit, Alpenite, Fattoretto Agency, Tag Manager Italia, TradeTracker, Doofinder, Iride Comunicazione, Avask, Arkys, Skeepers, Sitebysite, WA Smart Business, Awin, Polimeni.Legal, RFM Cube, Vtex, Brainin, Smarty, Pluralis, The Spiritual Machine and SicilyAddict.